Business Overview
VIVAIA
VIVAIA
D2C Brand Operations
D2C Brand Operations
We launched and scaled VIVAIA's operations in Japan from the ground up. By combining a premium, sustainable, and user-centric brand strategy with Ptmind's latest technology, we achieved JPY 2.5 billion in annual sales within three years, reaching top-tier growth in the industry.
We launched and scaled VIVAIA's operations in Japan from the ground up. By combining a premium, sustainable, and user-centric brand strategy with Ptmind's latest technology, we achieved JPY 2.5 billion in annual sales within three years, reaching top-tier growth in the industry.
What is VIVAIA?
What is VIVAIA?
Founded in 2020 in the U.S., VIVAIA is a women's footwear brand built on sustainability, comfort, and style. The brand addresses a simple but fundamental question: "Why can't women's shoes be as comfortable as sneakers?" By innovating around this challenge, VIVAIA creates stylish, comfortable shoes while advancing environmental responsibility. Today, VIVAIA operates in more than 61 countries and serves 5.2 million customers, with a long-term goal of becoming a 100% carbon-neutral brand.
Why Ptmind Runs VIVAIA
Why Ptmind Runs VIVAIA
Why Ptmind Runs VIVAIA
Ptmind operates VIVAIA as a "living lab" to test and refine solutions for structural challenges in the fashion industry. By leveraging real customer feedback and behavioral data, we iterate quickly to meet evolving user needs and build a truly user-centric brand. Insights from these operations continuously inform the development of Ptmind's products.
Ptmind operates VIVAIA as a "living lab" to test and refine solutions for structural challenges in the fashion industry. By leveraging real customer feedback and behavioral data, we iterate quickly to meet evolving user needs and build a truly user-centric brand. Insights from these operations continuously inform the development of Ptmind's products.
Industry Challenge
Industry Challenge
Challenges in a Fast-Changing Market
Challenges in a Fast-Changing Market
Challenges in a Fast-Changing Market
Rapid shifts in market trends are difficult to predict, often leading to inefficient production and inventory management.
Rapid shifts in market trends are difficult to predict, often leading to inefficient production and inventory management.
Building fast, flexible workflows based on customer feedback and behavior helps you spot trends earlier.
Building fast, flexible workflows based on customer feedback and behavior helps you spot trends earlier.
•Customer feedback and behavior enable fast, flexible workflows.
• Real-time data insights support faster, smarter decisions.
• Connected insights across product, supply, and operations improve inventory efficiency and accelerate growth with AI and digital tools.
•Customer feedback and behavior enable fast, flexible workflows.
• Real-time data insights support faster, smarter decisions.
• Connected insights across product, supply, and operations improve inventory efficiency and accelerate growth with AI and digital tools.
Our Vision
Our Vision
Deep customer insight and agility
Deep customer insight and agility
Deep customer insight and agility
Respond to customer demand quickly and effectively.
Respond to customer demand quickly and effectively.
Brand Information
Brand Information
Brand
Brand
VIVAIA - Sustainable Comfort Meets Everyday Style
VIVAIA - Sustainable Comfort Meets Everyday Style
Business
Business
Fashion & Retail
Fashion & Retail
Japan Operations Managed by Ptmind
Japan Operations Managed by Ptmind
Ptmind Inc. - VIVAIA Division
Ptmind Inc. - VIVAIA Division
Office Address:
Office Address:
Frontier Grand Nishi Shinjuku, 10F, 3-7-30 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Frontier Grand Nishi Shinjuku, 10F, 3-7-30 Nishishinjuku, Shinjuku-ku, Tokyo, Japan
Phone Number
Phone Number
03-6450-6477
03-6450-6477
Email:
Email:
jp.support@vivaia.com
jp.support@vivaia.com
